Guide will be released by Research in Motion, the BlackBerry maker, while Android is designed by a team led by Google. Google has taken special interest in the development and commercialization of Android only because you want to extend its supremacy as a search engine in the world of smart phones also.
Plus the number of applications, is the popularity of this Smartphone device. There is a huge difference between the number of applications for BlackBerry and Android application. Number of Android applications is 1,30,000 BlackBerry compared to almost 20,000. The Android has a great community and support. The number of Android applications is quite high, just because it is an open source platform. The cost of developing an Android application is quite reasonable and the rate of return is fairly secure. This difference can have a very large impact on the behaviour of any user of your Smartphone purchase possible.
One of the strategies of business management is if you can not go against, go with. This is what will probably try the rim. RIM knows that the best way to survive in the market of smartphones is through design such operating system and platform that runs Android applications too. If RIM is successful in making that they run Android applications in the Guide, the guide not only have the features of BlackBerry but also compatible to run Android applications. This situation will be provided the user of the book playing with around 1,50,000 applications. This could boost the awaited Guide and stay ahead of other manufacturers of smartphones.
If RIM is able to make Android applications run in the Guide, can leave the iPhone very behind in terms of popularity and number of available applications. The market situation could change dramatically. Previously there were three main competitors in the field of smart phones; i.e. RMI (makers of Blackberry), Apple Inc. (manufacturers of iPhone, iPod and iPad) and Android. After the introduction of the guide which is able to run Android applications, the iPhone certainly the greatest challenge of surviving in the market phase.
This is just hypothetical situation. If Apple Inc. also decides to allow the operation of applications Android on your iPhone device, Google will emerge as the winner of the largest in the market of smartphones.
The developers of smart phones now will have to keep a close watch on the technical development, but also to the commercial strategies adopted by the various manufacturers. You are going to fight for the existence and survival of the fittest, but finally it is going to be the user of smartphone that will be facilitated to maximum.
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