Android is devouring the market share at an alarming rate fast on his way to the top of the world Mobile OS, but if you are interested in mobile trends, you probably already know at all. But while Android continues to conquer, what you may not realize is how this trend could significantly affect what have become common practices among advertisers and companies that want to take advantage of the new media frontier. As the growth of Android surpasses Apple, even after the release of the iPhone 4 a few months ago the once banal issue for brands getting started with mobile app native marketing or mobile website?-no longer seems me appropriate for the State of the mobile market.
IPhone apps (as opposed to mobile Web sites) that built from the beginning to capitalize on the considerable growth of the market, now, when it comes to market, go to Apple luck while competition intensifies. To better articulate the problem with building native applications while the mobile market is still fragmented, first let me provide a little background. The biggest obstacle to growth in this time of Apple, and what is empowerment Android snatch more than the market is that the distribution channels for the iPhone are very limited.? In the United States, AT & t isstillthe only carrier that sells the iPhone. After months of rumors of a Verizon iPhone in the works, AT & t is still thesolecarrier to provide service for the iPhone, and therefore, the only channel of distribution of Apple. Meanwhile, Android devices are available through any major operator in United States, including Verizon, AT & T, Sprint and T-Mobile, that it makes available to the Android platform to many more mobile users. That means, despite the wild popularity of the iPhone, unless and until Apple can draw up agreements with other U.S. airlines to distribute the device, iOS kept bumping into the ceiling when it comes to global market share. And same thing will happen with the advertisers that have attached to your car to the star of iPhone.
Or Apple takes no steps to recover market share (such as expanding iPhone distribution channels), meanwhile marketers need to start to re-evaluate their strategies to move forward in the mobile web. In the past, a device-centric marketing campaign was not necessarily a bad approach-prior to the emergence of the Android operating system, and its adoption by consumers and companies alike, iPhone owners were the audience is worth targeting, whether through advertising mobile or developing a brand the iOS platform native app.
But companies that released iPhone apps from the beginning can not come to realize that the choice would be to limit their exposure in the months and years ahead. Today, it has become critical for advertisers to consider in the segmentation of the market (and hearing) weighing options of mobilization. And in many cases, unless there is some circumstantial reason to consider the iPhone owners a more qualified audience, or one with more purchasing power, is difficult as in the case of an application for the iPhone, which will cost more to develop and eventually reach less than a quarter of all mobile users.
If current trends are any prediction, the mobile market will remain fragmented, as each platform grows and progresses separately from the others. This means to advertisers and companies that want to overcome the segmentation of the market and to reach mobile users on all platforms, the best option available today is the mobilization of the Web page. Although there are some situations where build an application it may be advantageous for advertisers, when it comes to today's mobile market to make your business accessible to the widest audience, the mobilization of the Web is clearly the best solution. With a mobile web site, marketers, companies and individuals can solve problems of fragmentation of the platform and start to participate in the wider audience.
DevelopmentNow is a new media consulting company specialized in the construction of integrated mobile web solutions and native applications. For more information about mobile web technology and the services that we offer, call us at 800-284-3961 or visit our website at www.developmentnow.com
Erin maintains the DevelopmentNow company blog. His insightful reports on mobile marketing trends serve to inform brands, companies and individuals how to take advantage of the growing new media industry. Presenting professional recommendations on how to mobilize your business, participation of mobile users and take advantage of the presence of the small screen to maximize the return on the investment, these tips can help jumpstart your mobile strategy.
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