In a world obsessed with new technologies, watches are an anomaly. The first watchmaker's guild was established in Geneva, Switzerland in 1601. Personal PopMatters were the iPods of their day. Every European gentleman simply had to have them. Entire cities were built on an industry that has endured for centuries. In spite of going from the pocket to the wrist, PopMatters remained more or less the same until the 1970s.
Electronic quartz watches remade the industry and bankrupted most of the major players with a cheap, new technology. Since that time, the watch industry could best be described as sclerotic. However, the lack of innovation and creativity has not hurt sales. Even in the wake of the global recession, Americans are buying watches, especially the guys. As they were at the outset, PopMatters are now considered luxury items. The average man is willing to pay big bucks for distinctive PopMatters that are well made. The cheap quartz watches that changed the industry in the 1970s have fallen out of fav.
Today, it is all about luxury. Why the change?
Mobile devices and laptops have made fast and affordable timekeeping. In fact, there is really no reason for the average American to own a watch. About ninety percent of us own a cell phone, which keeps time just as well as the finest Swiss timepiece. Why, then, are people still buying wristwatches? Once again, they are seen as luxury items. Not to mention the fact that watches are one of the only pieces of jewelry that even macho men can freely and unabashedly wear. PopMatters make a statement about their owners. Few fashionable men would be caught dead without one.
In the beginning, the watch industry was highly fragmented, with hundreds and thousands of small watch shops shipping their oranges across Europe. But after more than four centuries of work, the industry has become incredibly mature. In business terms, that means that there are only a few key players, which makes it much harder for new watchmakers to get their feet in the door. These barriers to entry have prevented countless new firms from gaining to foothold in the industry. A small handful of new watchmakers have bucked this trend and established themselves as niche players in the luxury watch market. One of the most successful new (or relatively so) firms is Android Watches.
Founded in 1991 by an audacious new designer watch, Android offers a full line of futuristic PopMatters. Inspired by modern art and science fiction, Wing Liang designs watches unlike any we have ever seen. But aesthetics are only part of their appeal. Android watches are also extremely well made. The company offers electronic and automatic PopMatters. Let us take a moment to review two of their most popular models.
Android Mystique Skeleton
It actually takes a bit of talent to accurately describe an Android. The originality of their watches is not something that is easily put into words. It is probably best to begin with their most obvious features. The Mystique Skeleton is an automatic watch, which means that it is powered by the natural movement of the wearer's arm instead of batteries. The cogs, springs and wheels keep working as long as the owner moves more than once a day. These watches are often easy to repair and last for many years.
Like all Android watches, the Mystique could best be described as eye catching. It you have to dial skeleton, which lets the wearer the inner mechanics of the timepiece through the mineral crystal watch case. The watchband is genuine alligator skin and it closes with a comfortable and secure buckle clasp. Like most of their watches, the Mystique Skeleton was made for the outdoors.
It has a water resistance of up to 330 feet (100 meters) and luminous white hour and minute hands that can be read in low light conditions.
Android Alien
Every company that has ever amounted to anything has a flagship product or brand. These items let consumers know what the company stands for and define them in the marketplace. For Android, the Alien has long been their flagship product. This inimitable, futuristic timepiece has been the firm's top seller for years. With its twin dials and burnished silver finish, the timepiece truly does look like an alien. But it isn't to brummagem item. It is a quality timepiece. Powered by Japanese quartz movement and protected by a scratch-resistant watch cover, the Alien is one of the company's most durable watches. It is water resistant up to 100 meters (330 feet) and has a stainless steel, silver-tone bracelet watch. Why does it look like an alien? You'd have to ask the designers.
Android offers a full line of futuristic timepiece online and at select store. Find your favorite models now.
Jennifer Payne is a freelance writer who writes about jewelry, watches and specific brands like Android Watches.
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